Marketing Time
The estimated time it would take to sell a property starting from the effective date of the appraisal, looking forward. Distinguished from exposure time, which looks backward.
Marketing time is a forward-looking estimate based on the appraiser's analysis of current and anticipated market conditions. While exposure time estimates how long the property would have needed to be on the market PRIOR to the effective date, marketing time estimates the expected future selling period. The two estimates may differ if the appraiser anticipates changing market conditions. Both are derived from similar market data (DOM trends, absorption rates) but serve different purposes in the appraisal and lending process.
Related Terms
Exposure Time
The estimated length of time a property would have been offered on the market before a hypothetical sale at the appraised value on the effective date.
Days on Market (DOM)
DOMThe number of days between when a property is listed for sale and when it goes under contract.
Market Conditions
The current state of supply and demand in the real estate market for a particular property type in a defined area.
Absorption Rate
The rate at which available properties are sold or leased in a specific market during a given time period.
More in Market Analysis
View allMonths of Supply
The estimated time it would take to sell all current listings at the current sales pace, calculated by dividing active inventory by the average monthly sales rate.
Time Adjustment (Market Conditions Adjustment)
An adjustment applied to a comparable sale to account for changes in market value between the date of the comparable's sale and the effective date of the appraisal.
Comparative Market Analysis (CMA)
CMAAn estimate of a property's value prepared by a real estate agent using recent sales, active listings, and pending sales data.
Broker Price Opinion (BPO)
BPOA property valuation estimate provided by a licensed real estate broker, less detailed than a formal appraisal.