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    Market Analysis

    Exposure Time

    The estimated length of time a property would have been offered on the market before a hypothetical sale at the appraised value on the effective date. Required to be stated in the appraisal report.

    Exposure time is a retrospective estimate — it looks backward from the date of value to estimate how long the property would have needed to be on the market to achieve the appraised value. It differs from marketing time, which looks forward. Reasonable exposure time is derived from analysis of DOM for comparable properties in the local market. If the appraiser's estimated exposure time exceeds typical DOM for the area, it may suggest the value conclusion is aggressive or that the property has limited marketability. USPAP requires exposure time to be stated when market value is the defined value.

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